Marketing Engagement Senior Analyst

Skill required: Marketing Operations - Digital Project Management
Designation: Marketing Engagement Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 7 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Campaign Development: Design and implement consumer activation campaigns that align with the brand’s objectives and target market. • Event Management: Plan and execute consumer-focused events, promotions, and experiential marketing activities. • Market Research: Conduct market research to identify consumer trends, preferences, and behaviors to inform activation strategies. • Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive campaign execution. • Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement. • Budget Management: Manage budgets for consumer activation initiatives, ensuring cost-effective use of resources. • Vendor Coordination: Liaise with external vendors and partners to secure necessary resources and services for campaign execution.
What are we looking for? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Overseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.• Experience with digital marketing tools and platforms. • Knowledge of data analytics and performance metrics. • Proficiency in Microsoft Office Suite and marketing software. • Ability to work collaboratively and influence cross-functional teams. • Innovation: Ability to think creatively and develop disruptive activation ideas that resonate with target audiences. • Adaptability: Comfortable working in dynamic environments and managing multiple projects simultaneously. • Leadership: Experience in leading cross-functional teams and mentoring junior staff.
Roles and Responsibilities: •In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts