Marketing Platform Auto Senior Analyst

Marketing Platform Automation

Skill required: Marketing Operations - Adobe Campaign Classic
Designation: Marketing Platform Automation
Qualifications:Any Graduation
Years of Experience:3 to 5Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? •HTML and CSS: Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues•Digital Marketing: Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives•UX/UI Design: Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets"
What are we looking for? Adobe Campaign Classic Certification: Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered
Roles and Responsibilities: Responsibilities:Campaign Review: •Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirementsQuality Assurance Testing:•Execute testing of campaign setups across different channels – Email, SMS, Push, Direct mail, social, paid campaign etc, data queries, to validate the accuracy and functionality of the campaign componentsData Validation:•Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audienceJourney Testing:•Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stageCompliance and Best Practices: •Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam lawsCampaign Optimization:•Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion ratesA/B Testing:•Support A/B testing efforts by setting up and validating test campaigns, analyzing resultsDocumentation:•Maintain comprehensive documentation of campaign testing processes, results, and issue resolutionsCollaboration:•Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements•Collaborate with development team to ensure that creative build align with the campaign objectives and data buildContinuous Improvement:•Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectivenessWork Orchestration and Data hygiene:•Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc to provide seamless experience to both internal and external stakeholders•Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks•