Senior Analyst - Marketing Operations and Campaign Analytics

Measurement & Report Senior Analyst

Skill required: Marketing Operations - Campaign Analytics & Reporting
Designation: Measurement & Report Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? - Stakeholder Engagement & Requirement Gathering - Data Modeling Design and Development - Data Integration & Transformation - Report & Dashboard Development - Data Collation & Reporting - Performance Optimization - Process Monitoring, Troubleshooting & Maintenance The Senior Power Bl Analyst plays a critical role in the end-to-end data analytics lifecycle, encompassing the Design, Build, and Run phases. This position requires a blend of strategic thinking and technical expertise to deliver scalable, insightful, and secure analytics solutions that empower data-driven decision-making across the organization. - Stakeholder Engagement & Requirement Gathering - Data Modeling Design and Development - Data Integration & Transformation - Report & Dashboard Development - Data Collation & Reporting - Performance Optimization - Process Monitoring, Troubleshooting & Maintenance
What are we looking for? Collaborate with business stakeholders to define reporting requirements, KPls, and data sources aligned with strategic goals. Engage with cross-functional teams to gather insights and implement enhancements to existing reports and dashboards. Develop robust data models by defining relationships, hierarchies, and calculated measures using Power Query, ensuring data integrity and analytical flexibility. if applicable. Connect to diverse data sources including SQL databases, Excel files, and APls. Perform data cleansing, shaping, and transformation using Power Query to ensure readiness for reporting and analysis Build intuitive, interactive, and visually compelling dashboards and reports that align with user needs and business objectives, ensuring clarity and actionable insight Collect and cleanses operational data from various sources, then refreshes and publishes interactive Power Bl dashboards and reports that visualize key metrics and trends for the business operations along with insights based on the trends Continuously monitor reports and dashboards to identify inconsistencies and anomalies and highlight issues or challenges to the required teams Microsoft Power Bl Adobe Analytics
Roles and Responsibilities: Collaborate with business stakeholders to define reporting requirements, KPls, and data sources aligned with strategic goals. Engage with cross-functional teams to gather insights and implement enhancements to existing reports and dashboards. Develop robust data models by defining relationships, hierarchies, and calculated measures using Power Query, ensuring data integrity and analytical flexibility. if applicable. Connect to diverse data sources including SQL databases, Excel files, and APls. Perform data cleansing, shaping, and transformation using Power Query to ensure readiness for reporting and analysis Build intuitive, interactive, and visually compelling dashboards and reports that align with user needs and business objectives, ensuring clarity and actionable insight Collect and cleanses operational data from various sources, then refreshes and publishes interactive Power Bl dashboards and reports that visualize key metrics and trends for the business operations along with insights based on the trends Continuously monitor reports and dashboards to identify inconsistencies and anomalies and highlight issues or challenges to the required teams