Product Manager

Product Manager-CREDIT CARD-Marketing HO

• The ideal candidate will be a highly organized self-starter who is comfortable working independently with minimal supervision in a fast-paced Banking environment.
• Responsible for the management of digital accounts (partners & performance) across platforms. The Performance Marketing Manager drives the commercial performance through systematic campaign-specific results and overall measurement.
• Candidate shall work closely with all marketing, business & product teams in target-setting as well as post-campaign evaluations.
• Build a robust short-term & long-term Digital Performance Marketing/ Marketplace strategy and help implement the same to maximize ROI.
• Acquisitions through partnerships & Overall traffic Growth (SEO), bringing CAC down with a steady focus on quality user growth & retention.
• Identify trends & insights and optimize spends & performance based on the insights and manage programmatic & biddable platforms like Google AdWords, Facebook, etc.
• Coordinate with Business, Product, Tech, Legal & Compliance team

 

 

 

 

Job requirement

• Qualification  - MBA or Bachelor’s degree or equivalent in Business, Marketing, or other related area
• Prior relevant experience of 4+ years
• Experience with BFSI Clients

 

KRAs:

1. Manage digital journeys & partner tech stack end to end from customer perspective and help drive business targets along with desired KPIs
2. Monitoring of the funnel & improve product performance metrics via enhancements & improved customer experience 
3. Understanding of adobe tool for tracking digital journey and customer behaviour for continuous improvements for funnel improvement
4. Collaborate with the cross functional teams like risk, policy, process, legal, compliance, IT, etc. for requisite approvals
5. Manage new feature launch & initiatives for credit cards from product lens and helping business team to drive the required targets

Job requirement

MBA/IIT equivalent degree

Prior experience in product management or digital product management

Proficient in MS office (Excel, powerpoint)

Strong analytical & problem solving skills

Understanding of LOS platform like Salesforce is a plus.

Experience Level

Mid Level