Retail Sales Campaign Manager

Retail Sales Campaign Manager

Position Overview:

To plan, oversee and manage the implementation of Sales campaigns. Responsible for executing Sales campaigns within internal teams and channel partners, managing data and analytics, and ensuring the successful deployment of campaigns across various channels.

Key Responsibilities:

• ·         Collaborate and work with various teams (design, content, acquisition, product and tech) to roll out campaigns on an ongoing basis.
• ·         Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing campaign MIS.
• ·         Using Analytics to track all marketing campaigns launched to improve the conversion ratio and ensure achievement of campaign targets.
• ·         Evaluating campaign performances and taking corrective actions to ensure desired results.
• ·         Responsible for  Product marketing | Customer Value Management | Digital Marketing | Campaign Management | Email marketing.
• ·         Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other dynamic creatives etc.
• ·         Ensure that the organisation's brand, voice, and identity are adhered to in campaigns and in all communication channels

Skills Required:

• ·         Deep understanding of digital marketing, strong project management skills, excellent communication skills, diligent Excel skills and a customer-centric mindset.
• ·         Should be passionate about innovation and growth and continuously learning and adapting to the ever-changing martech landscape.
• ·         Should be able to drive engagement, conversions, and ROI for businesses through personalized, relevant, and valuable experience.