Senior Associate - Search Engine Marketing

Ready to build the future with AI?  

At Genpact, we don’t just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.  

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.  

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.  

Inviting applications for the role of Senior Associate, Search Engine Marketing! 

Search Engine Marketing Analyst job  

The Search Engine Marketing Analyst (SEMA) role will work on optimizing and managing PPC/ Search Ads across different Publishers like Google Ads and Bing Ads. Offering their services across a wide range of business verticals.  

This role demonstrates proficiency with Online Search Ads (PPC). SEMA will be responsible for the performance of the assigned campaigns and will leverage the training provided to effectively optimize the campaigns to meet advertiser’s goals. 

Responsibilities 

• The candidate must be flexible and able to multitask across a variety of job duties, including: 

• Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages  

• Ensure ads, keywords and landing pages are in alignment with the focus of the campaign 

• Troubleshoot issues impacting campaign performance and communicate with Campaign Consultants to clarify and make recommendations 

• Analysis and adjustment of keywords and ad groups for running campaigns to optimize campaign performance 

• Drive retention for our end advertisers through proactive campaign management and consistently monitoring performance metrics such as click-through rate, cost per click and cost per lead 

• Meet the daily targets for campaign reviews and turnaround times for issues highlighted 

• Work effectively with an extended global team 

Minimum Qualifications / Skills 

• Any graduate 

• Has basic understanding of Digital Marketing concepts  

• Demonstrates proficiency in verbal and written communication skills 

Preferred Qualifications/ Skills 

• Experience in Search Engine Marketing or completed a course in digital marketing will be an added added advantage 

• Competency with using Word and Excel 

• Ability to prioritize workload and meet strict deadlines 

• Focused and detail-oriented 

• Adaptability / Ability to Multitask 

• Open to Feedback & Suggestions 

• Good communication skills (written & spoken) 

Why join Genpact?  

• Lead AI-first transformation – Build and scale AI solutions that redefine industries  

• Make an impact – Drive change for global enterprises and solve business challenges that matter  

• Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills  

• Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace  

• Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build  

• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress  

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.   

Let’s build tomorrow together.  

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.   
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.