Senior Manager - Media and Digital Marketing

Piramal Pharma

Mumbai/Bombay

Not disclosed

Work from Office

Full Time

Min. 10 years

Job Details

Job Description

Senior Chief Manager - Media & Marketing

Job Overview   
A Media & Digital Head will oversee entire media activity happening for the brands campaigns including TV, Digital, Print, Outdoor etc. He will be dealing and interacting with key internal & external stakeholders including media agencies, media partners, Brand/Category Teams to execute the marketing campaigns for Piramal Consumer Healthcare (PCH). The scope includes social and influencer content strategy, development & execution with clear KPI’s & effectiveness. This position also leads some of the Digi-Commerce brands which are E-Com 1st and has potential to be future bets for the organization.

Key Stakeholders: Internal
Sales Team/Brand Marketing, Ecommerce team, R&D,SLT

Key Stakeholders: External 
Media and digital agencies , Advertising & Content agency, Influencer agency
Reporting Structure
Reports to VP Marketing 

Experience                                                                                                                                                                   
  1. 10-12 Years experience required in TV media planning and buying strategy & industry connections                                                                              
     
  2. Extensive knowledge on Multimedia modelling to get the optimal mix over different mediums (TV, YT, Meta, OTT, Influencer Outreach, Print etc.) to deliver target reach  & relevance.
     
  3. Strong thrust on digital with a sense of accountability and responsibility for adding business value via digital initiatives.
     
  4. Strategic input for Annual Planning, Quarterly and monthly campaign planning.
     
  5. Drive Input Output metrics’ analysis rigorously to tweak plans basis learning.                                                                                                                
     
  6. Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences including senior stake holder management within Marketing & Agency Network                                                                                                                                          
     
  7. Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate


Job role

Work location

Mumbai, Kurla, Project : Piramal Agastya, PRL Agastya Pvt Ltd., LBS Marg, Kamani Junction,, Near Phoenix Mall, Kurla (West), Mumbai, Maharashtra, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Advertising & Creative

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 10 years

About company

Name

Piramal Pharma

Job posted by Piramal Pharma

Apply on company website