Social Media Executive

Job Overview:

The Social Media Executive will be responsible for developing and implementing social media strategies to enhance brand awareness, engagement, and conversion. This role requires a creative individual with strong communication skills and a passion for digital marketing. The Social Media Executive will manage all social media channels, campaigns, and content to sustain an engaging audience experience and to increase audience satisfaction.

Key Responsibilities:

1. **Strategy Development:**

  - Develop, implement, and manage social media strategies.

  - Align social media strategies with business goals and objectives.

2. **Content Creation:**

  - Create and curate engaging and high-quality content for social media platforms.

  - Collaborate with designers to ensure content is informative and appealing.

  - Write and edit posts, improving audience engagement and optimizing for SEO.

3. **Social Media Management:**

  - Manage and oversee social media platforms including Facebook, Twitter, Instagram, LinkedIn, and others.

  - Monitor user engagement and suggest content optimization.

  - Respond to queries and engage with followers in a timely manner.

4. **Campaign Management:**

  - Plan and execute social media campaigns to drive engagement, leads, and sales.

  - Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.

5. **Community Engagement:**

  - Foster and grow an active and engaging online community.

  - Manage community interactions, ensuring positive engagement and handling any negative feedback professionally.

6. **Trend Monitoring:**

  - Stay up-to-date with current technologies and trends in social media, design tools, and applications.

  - Provide recommendations for improvements and best practices.

7. **Collaboration:**

  - Work with marketing, PR, and communications teams to ensure brand consistency.

  - Coordinate with influencers and manage influencer marketing initiatives.

8. **Analytics and Reporting:**

  - Analyze competitor activity and industry trends.

  - Generate weekly and monthly reports on social media performance.

Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field.

- Proven work experience as a Social Media Executive or similar role.

- Solid knowledge of SEO, keyword research, and Google Analytics.

- Proficient in social media management tools (e.g., Hootsuite, Buffer).

- Excellent written and verbal communication skills.

- Creativity and ability to think outside the box.

- Ability to work collaboratively within a team and independently.

Preferred Skills:

- Experience with graphic design tools (e.g., Adobe Photoshop, Canva).

- Knowledge of online marketing channels.

- Familiarity with web design and publishing.

- Experience with paid social media campaigns.