BRAND PROMOTER

An IKEA Sales Promoter (often referred to as a Sales Co-worker) is responsible for creating a positive, welcoming, and knowledgeable environment that drives sales by helping customers find home furnishing solutions. They actively engage with customers, maintain store standards, and promote IKEA products and services. 

Here is a detailed breakdown of the Sales Promoter/Sales Co-worker Job Description (JD) at IKEA based on current listings:

Key Responsibilities

• Customer Engagement & Sales:
• Actively approach customers, identify their needs through conversation, and offer appropriate home furnishing solutions to exceed their expectations.
• Maintain a high level of knowledge about IKEA products, their features, benefits, and sustainability aspects to advise customers effectively.
• Maximize sales by focusing on top sellers, prioritized products, and add-on sales.
• Explain IKEA services (delivery, assembly, financing) to help customers make informed choices.
• Merchandising & Store Maintenance:
• Ensure the sales area is clean, tidy, fully stocked, and properly priced according to IKEA merchandising standards.
• Ensure price tags and labels (SISAN) are accurate and in place.
• Refreshes displays to showcase new products and solutions.
• Operational Efficiency:
• Understand and contribute to department action plans and sales goals.
• Support commercial activities, promotions, and product launches.
• Participate in inventory checks and stock replenishment. 

Key Skills and Qualifications

• Passionate about Home Furnishing: A genuine interest in home design and improving people's daily lives.
• Customer-Focused: Proactive, friendly, and confident in approaching and talking to people.
• Results-Driven: Motivated by sales targets and working within a team.
• Communication Skills: Ability to share knowledge and connect with customers.
• Physical Stamina: Capable of working in a fast-paced environment and lifting/moving products if necessary.
• Flexibility: Willingness to work weekends, public holidays, and shift hours. 

Compensation and Benefits (India Context)

• Salary Range: Estimated to be between ₹2.1 Lakhs and ₹3 Lakhs per year, depending on experience (1-6 years).
• Type: Roles are often available as part-time or full-time (often contractual).