Digital Marketing Executive

## *Key Responsibilities*

- *Strategy & Planning*

 - Develop and implement lead generation strategies aligned with business objectives.

 - Identify target audiences and create segmentation frameworks for effective outreach.

 - Collaborate with sales and marketing teams to align lead generation with conversion goals.

- *Campaign Execution*

 - Manage paid and organic campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).

 - Optimize landing pages, forms, and funnels to maximize lead capture.

 - Execute email marketing, drip campaigns, and remarketing initiatives.

- *Analytics & Reporting*

 - Track, measure, and report on lead generation KPIs (CPL, CTR, conversion rates, ROI).

 - Use tools like Google Analytics, CRM systems, and marketing automation platforms to monitor performance.

 - Provide insights and recommendations for continuous improvement.

- *Content & Engagement*

 - Collaborate with content creators to design compelling ads, blogs, and social media posts.

 - Ensure messaging is consistent, engaging, and tailored to audience segments.

 - Leverage SEO and keyword research to drive inbound traffic.

## *Key Competencies*

- Strategic thinker with a data-driven approach.

- Creative and innovative in campaign design.

- Strong collaboration and stakeholder management skills.

- Ability to thrive in a fast-paced, results-oriented environment.