Digital Marketing Executive

Job Summary

We are looking for a highly skilled Digital Marketing Specialist who can own the entire digital ecosystem—from website development to high-performance ad campaigns and sharp visual editing. The ideal candidate understands both strategy and execution, blends creativity with data, and knows how to turn clicks into conversions.

Key Responsibilities

1. Paid Advertising & Performance Marketing (Core Focus)

• Plan, execute, and optimize Google Ads (Search, Display, YouTube, Performance Max)
• Manage Meta Ads (Facebook & Instagram) with strong ROI focus
• Run and optimize LinkedIn Ads for B2B lead generation
• A/B test creatives, copies, audiences, and funnels
• Track, analyze, and scale high-performing campaigns
• Strong understanding of CPC, CPA, ROAS, CTR, conversions

2. Website Development & Optimization

• Develop and manage websites (WordPress or similar CMS)
• Create and optimize landing pages for ads and lead generation
• Ensure website speed, mobile responsiveness, and SEO readiness
• Integrate forms, tracking pixels, and analytics tools

3. Social Media Marketing (Organic + Paid)

• Plan and execute social media strategies across platforms
• Create engaging content calendars and campaign ideas
• Manage brand presence and audience engagement
• Align organic content with paid ad strategies

4. Creative Design & Editing

• Design high-converting creatives using Canva Pro
• Edit images and videos for ads and social media
• Create ad creatives, reels, banners, thumbnails, and stories
• Ensure visual consistency with brand guidelines

5. Analytics, Tracking & Reporting

• Set up and manage Google Analytics, Google Tag Manager, Meta Pixel
• Monitor performance and prepare weekly/monthly reports
• Provide insights and recommendations based on data
• Track user journeys and conversion funnels

6. SEO & Content Understanding

• Basic to advanced understanding of SEO principles
• Keyword research and on-page optimization awareness
• Coordinate content for blogs, ads, and social media

Required Skills & Expertise

• Proven expertise in Google Ads, Meta Ads, LinkedIn Ads
• Strong command over Canva Pro and ad creative design
• Website development and landing page creation skills
• Excellent understanding of digital funnels and conversions
• Hands-on experience with analytics and tracking tools
• Strong copy sense for ads and social media
• Ability to manage multiple campaigns independently