Digital Marketing Executive

- Develop and implement lead generation strategies aligned with business objectives.

 - Identify target audiences and create segmentation frameworks for effective outreach.

 - Collaborate with sales and marketing teams to align lead generation with conversion goals.

 Manage paid and organic campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.).

 - Optimize landing pages, forms, and funnels to maximize lead capture.

 - Execute email marketing, drip campaigns, and remarketing initiatives.

Track, measure, and report on lead generation KPIs (CPL, CTR, conversion rates, ROI).

 - Use tools like Google Analytics, CRM systems, and marketing automation platforms to monitor performance.

 - Provide insights and recommendations for continuous improvement.

 Collaborate with content creators to design compelling ads, blogs, and social media posts.

 - Ensure messaging is consistent, engaging, and tailored to audience segments.

 - Leverage SEO and keyword research to drive inbound traffic.