Digital Marketing Head

📍 Location: Kharghar, Navi Mumbai

📞 HR Contact: 8104419399

📧 Email: prachi.d@jprimebuildconllp.com

Job Description – Digital Marketing Head

Industry: Real Estate

Reporting To: Management / Director

Role Summary

The Digital Marketing Head will be responsible for planning, executing, and optimizing end-to-end digital marketing strategies to generate quality leads, enhance brand visibility, and support sales for real estate projects. The role requires strong expertise in Meta Ads, PR, and performance-driven digital marketing.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement integrated digital marketing strategies for real estate projects.
• Align marketing campaigns with sales targets and project launches.
• Manage marketing budgets and ensure maximum ROI.

2. Performance Marketing (Meta & Paid Campaigns)

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
• Manage Google Ads (Search, Display, YouTube) and other paid platforms.
• Monitor CPL, CPA, CTR, and lead quality metrics.
• Coordinate with sales for lead tracking and conversion optimization.

3. Lead Generation & CRM Coordination

• Drive quality lead generation through digital channels.
• Ensure proper lead funnel management and CRM integration.
• Analyze lead sources and improve conversion rates.

4. Public Relations (PR) & Brand Management

• Plan and execute PR activities for project launches and corporate branding.
• Coordinate with PR agencies, media houses, and digital publications.
• Manage brand reputation across digital platforms and portals.

5. SEO, SEM & Website Management

• Oversee SEO strategies to improve organic rankings and traffic.
• Manage SEM campaigns for project-specific keywords.
• Ensure website optimization, landing page performance, and lead forms.

6. Social Media & Content Marketing

• Plan and manage social media calendars for projects and corporate branding.
• Oversee content creation (creatives, videos, reels, blogs).
• Ensure consistent brand messaging across platforms.

7. Analytics, Reporting & Optimization

• Track campaign performance using Google Analytics, Meta Business Manager, and other tools.
• Prepare weekly and monthly performance reports.
• Provide actionable insights for continuous improvement.

8. Team & Agency Management

• Lead and mentor the digital marketing team.
• Coordinate with external agencies, vendors, and freelancers.
• Ensure timely execution of campaigns and deliverables.

Required Skills & Expertise

• In-depth knowledge of Meta Ads & performance marketing.
• Strong understanding of SEO, SEM, SMM, content & analytics.
• Experience in PR and brand-building activities.
• Knowledge of real estate portals (99acres, Magicbricks, Housing, etc.) is an advantage.
• Excellent analytical, communication, and leadership skills.