Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Vashi

Job Type: Full-time / Part-time / Contract (Specify as needed)

Department: Marketing

Reports To: Director

Job Summary: We are seeking a creative, analytical, and results-driven Digital Marketing Specialist to join our team in Vashi. The ideal candidate will be responsible for developing and optimizing multi-channel digital campaigns that target B2B audiences, specifically in the USA market. Your work will drive brand awareness, website traffic, and lead generation.

• Key Responsibilities: Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising.
• Develop and manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, etc., tailored to the USA market.
• Create and manage targeted B2B marketing campaigns to reach decision-makers across industries.
• Optimize website content and structure for SEO to improve organic search rankings.
• Manage and grow social media presence through engaging and relevant content.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights.
• Coordinate with designers and content creators to produce digital assets (ads, landing pages, infographics, etc.).
• Develop and manage email marketing campaigns including newsletters and drip campaigns.
• Stay current with industry trends, competitor activities, and best practices in digital marketing.
• Requirements: Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of hands-on experience in digital marketing, with proven B2B marketing experience targeting the USA market.
• Solid knowledge of SEO, PPC, social media advertising, content marketing, and lead generation strategies.
• Proficiency with digital tools, including:
• 
  
• Google Ads
• Google Analytics
• Facebook & LinkedIn Ads Manager
• SEMrush or similar
• Strong written and verbal communication skills.
• Familiarity with HTML/CSS and CMS platforms like WordPress is a plus.
• Preferred Skills: Experience with marketing automation platforms (e.g., HubSpot, Mailchimp).
• Basic graphic design skills using Canvas, Photoshop, or similar tools.
• Certifications in Google Ads, HubSpot, or other digital platforms are a plus.
• What We Offer: Competitive salary and performance-based incentives.
• Flexible working hours with potential for remote work.
• A collaborative, supportive, and high-growth work environment.
• Opportunities for learning, development, and career progression.

Best Regards,

Mrs. Anuja Ajinkya Bandri

Senior Human Resources Executive 

Email: .hransarigreenenergy@gmail.com