Field Marketing Executive

We are seeking an experienced Field Marketing professional to plan and execute on-ground and regional marketing initiatives that drive demand generation, brand visibility, and sales pipeline growth. The role requires close collaboration with sales teams and ownership of field-level marketing campaigns.

Key Responsibilities

• Plan and execute field marketing campaigns, events, roadshows, and partner activities.

• Work closely with sales teams to align marketing initiatives with regional revenue goals.

• Drive lead generation through on-ground activities, trade shows, seminars, and networking events.

• Manage regional marketing budgets and ensure optimal ROI on campaigns.

• Coordinate with vendors, agencies, and partners for campaign execution.

• Track, analyze, and report campaign performance and lead conversion metrics.

• Develop localized marketing strategies based on market and customer insights.

• Support account-based marketing (ABM) initiatives for key accounts.

• Ensure brand consistency across all field marketing activities.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 4–7 years of proven experience in Field Marketing, Demand Generation, or Regional Marketing.

• Strong experience in event management and on-ground campaign execution.

• Excellent communication, coordination, and stakeholder management skills.

• Ability to work closely with sales teams and drive measurable outcomes.

• Experience with CRM and marketing automation tools.

• Willingness to travel as required.

Preferred Skills

• Experience in B2B / IT / SaaS / Technology-driven organizations.

• Exposure to channel and partner marketing programs.

• Data-driven mindset with strong analytical skills.

What We Offer

• Opportunity to work in a high-impact, revenue-driven marketing role.

• Competitive salary and performance-based incentives.

• Career growth opportunities in a fast-growing organization.

• Dynamic and collaborative work environment.