Marketing Executive

Job Title: Marketing Executive / Marketing Manager

Department: Marketing

Reports To: Manager/Supervisor

Location: Belapur

Position Overview:

We are seeking an innovative and results-driven Marketing Executive/Manager to join our dynamic marketing team. The successful candidate will be responsible for developing and executing marketing strategies to promote the company’s products/services, enhance brand visibility, and drive customer engagement. The ideal candidate should possess strong creative skills, excellent communication abilities, and a deep understanding of market trends.

Key Responsibilities:

• Marketing Strategy Development:
• Collaborate with senior management to define and implement comprehensive marketing strategies that align with company goals.
• Develop annual marketing plans, including budget allocation, campaign objectives, and KPIs.
• Brand Management:
• Build and maintain a strong brand identity across all marketing channels.
• Ensure brand consistency across all digital, print, and social media communications.
• Digital Marketing:
• Plan and execute digital marketing campaigns, including email marketing, social media, SEO/SEM, and content marketing.
• Analyze and optimize digital channels for better user engagement and higher conversion rates.
• Market Research:
• Conduct market research to understand customer preferences, industry trends, and competitor activities.
• Analyze customer feedback, sales data, and marketing performance to continuously improve campaigns.
• Content Creation & Management:
• Develop high-quality content for blogs, websites, social media platforms, newsletters, and marketing collateral.
• Oversee the creation of multimedia content (videos, graphics, infographics) in collaboration with the design team.
• Campaign Management:
• Execute and manage marketing campaigns, including planning, implementation, tracking, and reporting on results.
• Monitor and optimize advertising campaigns on various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
• Lead Generation & Customer Engagement:
• Develop strategies to generate leads through online and offline marketing channels.
• Create engaging content and initiatives to nurture customer relationships and improve customer retention.
• Event Marketing & PR:
• Plan and execute marketing events, webinars, trade shows, and conferences to promote brand awareness and customer engagement.
• Coordinate with public relations teams to manage media relations and enhance brand visibility.
• Collaboration & Teamwork:
• Work closely with the sales team to align marketing strategies with sales objectives and drive business growth.
• Collaborate with cross-functional teams (product, design, customer service) to ensure successful campaign execution.
• Reporting & Analytics:
• Track marketing campaign performance through analytics and reporting tools (Google Analytics, social media insights, etc.).
• Present marketing performance reports to management, providing insights and recommendations for future campaigns.

Qualifications:

• Educational Background:
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Experience:
• 2-3 years of experience in marketing, preferably in digital marketing or brand management.
• Proven experience in managing digital marketing campaigns, SEO/SEM, content marketing, and social media.
• Technical Skills:
• Strong knowledge of digital marketing tools (Google Ads, Facebook Ads, Google Analytics, Mailchimp, etc.).
• Familiarity with CRM tools and marketing automation platforms (HubSpot, Salesforce, etc.).
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic design tools (Canva, Adobe Creative Suite).
• Soft Skills:
• Excellent communication skills (written and verbal).
• Creative mindset with the ability to think outside the box and drive innovative marketing strategies.
• Strong project management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
• Analytical and data-driven mindset, capable of assessing campaign performance and making improvements.

Desirable Skills:

• Certifications in digital marketing, Google Analytics, Google Ads, or HubSpot are a plus.
• Experience with content management systems (CMS) such as WordPress.
• Knowledge of eCommerce platforms (Shopify, Magento, etc.) and affiliate marketing