Marketing Executive

. Role & Responsibilities

• Support execution of B2B marketing campaigns for specialty chemicals / biotech products
• Lead generation support: email campaigns, LinkedIn outreach, database building, basic qualification
• Assist in preparing product brochures, one-pagers, company profile, presentations
• Coordinate with internal sales team for follow-ups and reporting
• Maintain marketing tracker, leads sheet, and weekly activity reports

2. Type of Marketing

• B2B + Digital marketing (LinkedIn, email, basic SEO/content support)
• Brand visibility + lead generation support

3. Required Skill Set

• Technical: MS Excel, PowerPoint, LinkedIn, basic Canva/design sense, basic CRM discipline
• Soft skills: good communication, consistency, willingness to learn, follow-up discipline

4. Experience Required

• Fresher to 1 year (MBA preferred)

5. Documentation/Compliance

• Basic: maintaining lead trackers, marketing activity reports, vendor coordination records