SEO Manager

Job Title: SEO Manager

 Location: Sanpada, Navi Mumbai) WFO)

About the Role: We are seeking a highly motivated and experienced SEO Manager to lead our search engine optimization efforts and drive organic growth. The ideal candidate will have a strong understanding of both on-page and off-page SEO strategies, technical SEO, content optimization, and analytics to enhance our online visibility and achieve business goals.

Key Responsibilities Strategy & Planning

 • Develop and implement comprehensive SEO strategies aligned with company objectives.

 • Conduct keyword research, competitor analysis, and market trend analysis to identify growth opportunities.

 • Collaborate with marketing, content, and product teams to ensure SEO best practices are integrated into all digital campaigns.

 On-Page Optimization

• Optimize website content, landing pages, and metadata for target keywords.

 • Improve site structure, internal linking, and content hierarchy for maximum visibility.

• Monitor and enhance website speed, mobile usability, and overall technical performance.

Off-Page Optimization

• Build and manage a strong backlink profile through ethical link-building strategies.

 • Collaborate with content creators and PR teams to generate high-quality backlinks. Analytics & Reporting

 • Track, analyse, and report SEO performance metrics (traffic, rankings, conversions).

 • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz to assess and improve SEO performance.

• Provide actionable insights and recommendations based on data-driven analysis. Team Leadership • Manage and mentor junior SEO specialists or interns.

 • Stay updated with the latest SEO trends, algorithm changes, and industry updates.

Required Skills & Qualifications

• Bachelor’s degree or any specialization in marketing, Communications, or a related field.

 • 4–7 years of proven experience in SEO or digital marketing roles.

• Strong expertise in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.

• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

• Experience with HTML/CSS, website CMS platforms (WordPress, Shopify, etc.), and technical SEO audits