Their responsibilities include: 

• Keyword research: Identify relevant search terms and phrases to target 
• On-page SEO: Optimize content, meta tags, and headings for search engines 
• Technical SEO audits: Identify and fix issues that may be affecting a website's search engine ranking 
• Off-page SEO: Develop link-building strategies and outreach 
• Performance monitoring: Use tools like Google Analytics and Google Search Console to analyze website traffic and user behavior 
• KPI tracking: Track and report on key performance indicators (KPIs) to measure the success of SEO efforts 
• Industry trends: Stay up to date with search engine algorithm changes and industry trends 
• Collaboration: Work with content creators, web developers, and marketing teams to align SEO strategies with business goals