Job Responsibilities – Technical Content Writer (Visionway)

1. Content Creation & Strategy

Develop clear, concise, and technically accurate content for websites, blogs, brochures, whitepapers, newsletters, case studies, and landing pages related to immigration services, education technology, and SaaS products.

Create and maintain documentation for internal software tools, user manuals, product guides, and CRM features.

2. Industry-Focused Writing

Translate complex visa processes, education pathways (UK, Canada, Australia, NZ), and legal requirements into simple, engaging content for both B2B and B2C audiences.

Draft compelling email campaigns, social media posts, and lead-generation content that aligns with Visionway's brand voice and goals.

3. SEO & Digital Optimization

Research relevant keywords and integrate SEO best practices into all web and blog content.

Collaborate with marketing teams to ensure content meets digital marketing goals, improves search engine rankings, and drives organic traffic.

4. Collaboration & Research

Work closely with immigration consultants, legal experts, developers, and the marketing team to extract and validate technical and regulatory information.

Conduct competitive research and stay up to date with immigration law updates, education policies, and international trends.

5. Editing & Quality Control

Proofread and edit all content for grammar, clarity, consistency, and factual accuracy.

Ensure all written materials follow Visionway’s content guidelines and meet high-quality standards.

6. Training & Knowledge Sharing

Assist in developing training materials, internal knowledge base articles, and counselor scripts for the sales/support team.

Create FAQs and how-to guides for clients and team members using Visionway’s CRM or other digital platforms.