Assistant General Manager - Prepaid Marketing

AGM-Prepaid Marketing

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Prepaid Marketing Specialist

Job Level/ Designation 

M2

Function / Department

Marketing

Location

Circle Office, Delhi (UP West Circle)

Job Purpose

Manage and grow prepaid revenue business for the circle by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective retention strategies.

Key Result Areas/Accountabilities

Revenue

• CPR and revenue delivery for biz

• Drive Tertiary across digital and etop business

• Drive ARPU growth with increase in subs ticket size

• Analytics to sales on DoS, bill cuts and availability across markets

• All Base recharge product market push and partnership Tehsil / District/Zone Revenue benchmarking and driving better extractions.

Subscribers

• RES Additions through churn programs

• OG User addition programs and extraction from RES

• Recharging UU Additions through UL and Non UL Recharges

• 4G HS program, upgrade, churn and 4G Phone Helpline

• Data Users, 4G Users additions, extraction from 4G HS

• VoLTE HS Additions and VoLTE UU Extractions.

UL Extraction

• UL User Additions programs by reducing UL churn

• UL DRR / UL Targets for all team members

• Drive/Improve UL Renewal across. Recruit, Renewals

• UL Recovery from past UL users over the period of 90 days

• Program to onboard more number of UL from Rs49/NUL product

• Drive improve mix of ULD/LV from UL Renewal/Recruitment

Communication & Trade

• Communication SMS, OBD, IVR, Whatsapp, CC IVR, Trade SMS, Clever Tap

• Communication on Switch, PCN, PCA, Vi App notification 

• Program to drive UL DRO, ULD DRO - like Aaj ki Kamayii

• Program for DSE on Hotstar, DSE Superstar programs

• Customer survey, VOC, 

• Drive consumer experience excellence program.

Core Competencies, Knowledge, Experience

Exposure to 121/ CVM process handling shall be added advantage.

Must have technical / professional qualifications

MBA from reputed institute with 5+ years of work experience

Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership