Area Sales Executive

To build and activate a strong dealer network, drive secondary sales, and ensure consistent monthly offtake in the assigned territory.

Key Responsibilities

1. Dealer Network Development

• Identify and onboard new dealers (hardware shops, interior/kitchen dealers, security stores)
• Achieve monthly targets for new dealer addition
• Ensure smooth onboarding and first order placement

2. Sales Generation

• Drive secondary sales through active dealers
• Achieve monthly and quarterly sales targets
• Ensure regular product availability at dealer outlets

3. Dealer Relationship Management

• Build and maintain strong relationships with dealers
• Address dealer concerns related to product, pricing, and service
• Ensure dealer satisfaction and long-term engagement

4. Dealer Activation & Training

• Train dealers and their staff on product features and selling techniques
• Ensure display units and product visibility in stores
• Support dealers in closing customer sales

5. Installer / Carpenter Network

• Develop a network of local installers and carpenters
• Ensure quality installation support
• Generate leads through installer relationships

6. Market Intelligence

• Track competitor activities, pricing, and schemes
• Share market insights and customer feedback with management
• Identify new opportunities in the market

7. Collections & Payment Follow-up

• Ensure timely collection of payments from dealers
• Maintain a healthy credit cycle
• Minimize outstanding dues

8. Territory Management

• Plan and execute daily field visits
• Cover both existing and potential dealers
• Ensure complete territory coverage

9. Reporting & MIS

• Submit daily, weekly, and monthly reports
• Maintain accurate records of dealer visits, sales, and collections
• Track performance against targets