Brand Associate

Job Title: Brand & Marketing Associate

Company: 9to5 (Thank Owl Ventures Pvt. Ltd.)

Location: Gurgaon (Work from Office)

Experience: 2–5 years

Employment Type: Full-time

About 9to5

9to5 is a B2B corporate gifting and employee experience platform working with enterprise HR, Ops, and Procurement teams. We simplify onboarding kits, branded merchandise, logistics, and fulfilment at scale for fast-growing companies.

Role Overview

We are looking for a Brand Manager who will own how 9to5 looks, sounds, and feels across all touchpoints.

This role is not about just posting on social media it’s about building brand consistency, credibility, and recall in the enterprise ecosystem.

Key Responsibilities

Brand Strategy & Positioning

Own and maintain 9to5’s brand identity, tone of voice, and visual consistency

Ensure brand guidelines are followed across marketing, sales, ops, and partnerships

Strengthen brand credibility among enterprise HR, Ops & Procurement audiences

Content & Communication

Plan and execute brand content across LinkedIn, website, decks, case studies, and proposals

Work closely with founders to translate vision into strong brand narratives

Review and refine all outward-facing communication (emails, presentations, campaigns)

Campaigns & Growth Support

Conceptualise and execute brand campaigns (product launches, partnerships, milestones)

Support sales and partnerships with strong brand assets and storytelling

Coordinate with performance marketing and social media teams

Creative & Vendor Coordination

Work with designers, copywriters, photographers, and agencies

Oversee packaging, merchandise branding, and offline brand assets

Ensure quality control and brand alignment across vendors

Market & Competitor Insight

Track competitor branding, messaging, and market positioning

Identify opportunities to differentiate 9to5 in the B2B space

Required Skills & Qualifications

2–5 years of experience in Brand Management / Marketing / Communications

Strong understanding of branding for B2B or enterprise audiences

Excellent written and verbal communication skills

Ability to work cross-functionally with sales, ops, and leadership

Eye for detail, aesthetics, and brand consistency

Experience with content planning, brand campaigns, and storytelling

Good to Have

Experience in B2B SaaS, HR Tech, or corporate services

Prior exposure to merchandise, packaging, or offline branding

Experience managing agencies or freelancers

What This Role Is NOT

❌ Not a pure social media posting job

❌ Not influencer marketing

❌ Not a junior execution-only role

This is an ownership role with real impact on how the brand is perceived.

Why Join 9to5

Work directly with founders and leadership

Build a category-defining B2B brand from the inside

High ownership, fast learning, real decision-making power

Growing enterprise client base and strong market momentum