Brand Lead - VIDA VX2

Function

Emerging Mobility Business Unit

Pay Band

M3 to M5

Role

The purpose of your role is to erect and guard brand guidelines, own content and responsible for owned assets, building community and running experiences.
As a Brand Lead, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with directing visual designs and photo shoots.
To be successful as a Brand Lead, you should have a good understanding of the consumer behaviour, be up to date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to market strategies and reporting on brand performances.

A purpose driven role for you

Your key responsibilities will include, but not limited to:
1. Brand guardian for brand pillars and brand book – ensuring adherence
2. Generate content – owned, earned and paid – this will include influencer management
3. Planning and executing events and experiences to drive engagement
4. Ensuring a strong and growing community around the brand
5. Responsible for all owned assets such as social media handles
6. Researching and analyzing consumer behavior, market trends and competitor activity.
7. Developing and implementing strategies that resonate with the target market.
8. Building brand awareness and increasing brand value and profitability.
9. Increasing product sales and market share.
10. Collaborating with different teams such as marketing, product, legal, etc.
11. Working together with the agency ecosystem such as Brand, Advertisement agency, digital and events agency
12. Overseeing the production of advertisements, promotional materials and mail campaigns.
13. Ensuring that messaging and marketing activities are aligned with brand and company values.

A Day in the life

As a Brand Lead, you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with directing visual designs and photo shoots.
To be successful as a Brand Lead, you should have a good understanding of the consumer behaviour, be up to date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to market strategies and reporting on brand performances.

Academic Qualification & Experience

- Degree in business, marketing or related field.
- 15+ years of experience as Brand Manager/Lead – developing brand and marketing strategies

Technical Skills/Knowledge

Experience in auto and advanced industries preferable.

Behavioural Skills

● Ability to lead to large team.
● Good communication skills, both verbal and written.
● Previous experience in managing and leading teams.
● Highly organized and perform well under pressure.
● Budget management skills.
● Strong research and analytical skills

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world. Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East. We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030. We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1). Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index. In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets. We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner. Read more about us. Be with the best. Be your best. Catch-up on all our latest openings. Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Experience Level

Senior Level