Business Development Manager (BDM)

Job Title: Business Development Manager (BDM)Location: Delhi NCR

Organization: Teachwell Institute

Role OverviewTeachwell Institute is looking for a dynamic and result-oriented Business Development Manager (BDM) to drive partnerships, generate student leads, and expand our network across schools, coaching institutes, and career counselors.

The role requires strong field execution, relationship-building skills, and a proactive approach to generating business through collaborations and events.

• Key ObjectivesGenerate new referral partnerships
• Increase student lead inflow
• Expand Teachwell’s presence in schools & institutes
• Drive career workshops, fairs, and events
• Target Segments (Focus Areas)Coaching Institutes
• Career Counselors
• Vocational Institutes
• Home Tutors
• School Teachers & Counselors
• School Principals & Administration (for workshops)
• Career Fairs & External Events

Key Responsibilities1. Daily Execution (Field + Calling)📞 Cold Calling & Follow-ups

• Minimum 20 fresh calls/day (Google Maps, LinkedIn, Justdial, etc.)
• Minimum 10 follow-up calls/day (existing leads, pending MOUs)

📧 WhatsApp & Email Outreach

• Send 10 personalized WhatsApp messages daily with brochures/intro kits
• Share white-labeled creatives with active partners

🤝 Meetings & Visits

• Conduct minimum 2 meetings/visits per day
• Pitch Teachwell’s referral & commission model
• Build strong relationships with institutes & schools

🗂 Data Management (CRM)

• Maintain daily updated database on Google Drive (Excel CRM)
• Track: Name, Contact Details, Category (School/Coaching/Tutor), Status

📝 Daily Reporting

Submit an end-of-day report including:

1. Calls made (Fresh + Follow-ups)
2. Meetings conducted (Institute names)
3. MOUs pitched/signed
4. Leads generated
5. Challenges / Support required

2. Weekly Responsibilities (Saturday Review)📊 Lead Source Analysis

• Review outreach across:
• Coaching Institutes
• Schools
• Tutors
• Track responses and conversions

📝 Partner Engagement

• Identify:
• Active partners generating leads
• Inactive partners for reactivation

📢 Workshop & Event Pipeline

• Track:
• Schools approached
• Workshops scheduled (next 2 weeks)

🧾 MOU Tracking

• Total MOUs signed
• Pending MOUs with reasons

📣 Career Fair Participation

• Leads generated
• Networking outcomes

🧩 Challenges & Support

• Highlight bottlenecks (e.g., creatives, pitch support, language requirements)

📅 Weekly Planning

• Submit a day-wise execution plan for next week

3. Monthly Responsibilities📈 Performance Reporting

• Total outreach:
• Calls, visits, WhatsApp campaigns
• Growth in WhatsApp communities
• MOUs signed (Referral vs Channel Partners)
• Workshops conducted (No. of schools & student reach)
• Career fairs attended (Leads & conversions)
• Revenue contribution:
• Admissions
• Leads generated via partners

🎯 Target vs Achievement

• Compare assigned targets vs actual performance

📢 Insights & Learnings

• Identify best-performing channels:
• Cold calling / LinkedIn / WhatsApp
• Evaluate highest ROI partners

🗂 Database Growth

• New additions to CRM (schools, tutors, institutes)

📌 Next Month Strategy

• Target new:
• Regions
• Schools
• Events & fairs
• Required Skills & Qualifications1–4 years experience in Business Development / Sales (Education preferred)
• Strong communication & negotiation skills
• Comfortable with field work + calling
• Ability to build and maintain partnerships
• Basic knowledge of CRM tools / Excel
• Self-driven, target-oriented mindset
• Key Performance Indicators (KPIs)Number of calls, meetings, and MOUs signed
• Lead generation volume & quality
• Active partner network growth
• Workshops & events executed
• Contribution to admissions & revenue
• Why Join Teachwell?Fast-growing education brand in career counseling & study abroad
• High exposure to schools, institutions & decision-makers
• Opportunity to work directly with leadership
• Performance-driven growth & incentives
• CompensationFixed Salary + Performance Incentives

Travel Allowance (if applicable)