Content Writer

Role OverviewWe are looking for a creative and detail-oriented Content Writer (Executive) to develop engaging, high-quality content for digital platforms and social media. The ideal candidate should have a strong understanding of content trends, audience behaviour, and platform-specific writing styles, with the ability to craft compelling narratives that drive engagement and brand visibility.

• Key ResponsibilitiesCreate, edit, and publish content for digital platforms including websites, blogs, emailers, and social media channels
• Develop engaging social media copies, captions, and campaign ideas aligned with brand voice
• Collaborate with design and marketing teams to execute content-led campaigns
• Research industry trends, audience preferences, and competitor content strategies
• Optimize content for SEO and digital performance
• Plan and execute content calendars for social media platforms (Instagram, LinkedIn, Facebook, etc.)
• Write scripts for reels, videos, and other multimedia content formats
• Monitor content performance metrics and suggest improvements
• Ensure consistency in tone, messaging, and brand guidelines across all platforms