Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator (Agency Coordination Role)

Company: Matrix

Location: Okhla Phase – 2, New Delhi

Gender Requirement: Female Candidates Only

Experience Required: Minimum 3 Years

Work Mode: Work From Office

Industry: IT Hardware / Computer Peripherals

Salary: Up to 30k/month

Job Summary

• We are looking for a proactive and detail-oriented Digital Marketing Coordinator with 2–3 years of experience in coordinating with external digital marketing agencies.
• Acts as a bridge between the company and the agency for smooth execution of social media, SEO, online/offline marketing, campaigns, and paid ads.
• Responsible for evaluating agency performance and ensuring deliverables meet business objectives.

Key Responsibilities

Agency Coordination & Management

• Act as the single point of contact between the company and the digital marketing agency
• Coordinate daily, weekly, and monthly activities with the agency for all digital initiatives
• Share briefs, brand guidelines, campaign requirements, and timelines with the agency
• Ensure timely execution and delivery of agreed marketing activities

Digital Marketing Oversight

• Oversee social media activities, including content calendars, creatives, reels, and engagement
• Coordinate SEO efforts, covering keyword planning, on-page/off-page optimization, and performance tracking
• Monitor paid campaigns across Google Ads, Meta Ads, and other platforms
• Support offline marketing activities, ensuring alignment with digital campaigns

Campaign & Ads Management

• Coordinate planning and execution of marketing campaigns and promotional activities
• Review ad copies, creatives, targeting strategies, and budgets before execution
• Track campaign performance and ensure optimization is done by the agency

Performance Evaluation & Reporting

• Evaluate agency performance against defined KPI
• Analyze key metrics such as reach, engagement, leads, conversions,
• ROI, and website traffic
• Identify gaps or inefficiencies in agency deliverables
• Provide regular performance feedback and improvement suggestion
• Prepare performance reports and updates for management

Quality Control & Compliance

• Ensure content and campaigns follow brand guidelines and compliance
• Verify accuracy of creatives, captions, hashtags, keywords, and landing pages
• Ensure marketing activities and spending align with approved budgets

Required Skills & Competencies

• Strong knowledge of social media, SEO, SEM, and paid ads
• Experience in managing digital marketing agencies
• Ability to evaluate performance using analytics and reports
• Good communication, coordination, and follow-up skills
• Analytical mindset with strong attention to detail
• Basic knowledge of Google Analytics, Meta Business Suite, Google Ads, or similar tools (preferred)

🎓 Qualification & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–3 years of relevant experience in digital marketing coordination or agency management

🌟 What We Offer

• Opportunity to work with leadership and marketing experts
• Exposure to multi-channel marketing campaigns
• Growth in digital marketing strategy and performance management

⚠️ Note

This role focuses on coordination, monitoring, and performance evaluation of digital marketing agencies rather than hands-on content creation or ad execution.

How to Apply

• Interested candidates can share their updated resume with the HR Team.

👤 Name: Kumkum

📧 Email: hrinternmatrix254@gmail.com

📞 Phone/WhatsApp: 9205359417