Digital Marketing Executive

Brand: Dissara Jewellery

Job Type: Full-time

About Dissara

Dissara is a premium jewellery brand dedicated to timeless elegance, exceptional craftsmanship, and modern luxury. We are expanding our marketing team and looking for a talented Digital Marketing Executive who is strong in SEO, creative thinking, and paid ads.

Key Responsibilities

SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis.
• Optimize website pages, product listings, and blogs for SEO.
• Improve organic rankings, drive organic traffic, and increase conversions.
• Track SEO performance using Google Analytics, Search Console, and other tools.
• Create SEO-friendly content ideas for blogs, social media, and campaigns.
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Creative Advertising (Meta & Google Ads)

• Develop creative concepts for ad campaigns (Facebook, Instagram, Google).
• Write compelling ad copy aligned with Dissara’s luxury brand tone.
• Create performance-driven ad strategies for lead generation and sales.
• Manage ad budgets and optimize campaigns for ROI.
• Coordinate with designers for creative visuals.

Social Media & Content Support

• Brainstorm creative campaign ideas for Instagram & Facebook.
• Work with the design team to plan monthly content calendars.
• Monitor engagement and analyse campaign performance.

Requirements

1–3 years of experience in digital marketing (jewellery or fashion industry preferred).

Strong knowledge of SEO tools (Ahrefs, SEMrush, Yoast, Google Search Console, etc.)

Experience in Meta Ads and Google Ads.

Excellent creative thinking and copywriting skills.

Strong analytical skills and ability to optimise campaigns.

Basic understanding of Canva/creative briefing to design teams.

Passion for luxury fashion/jewellery brands is a plus.