Digital Marketing Executive

A digital marketing executive plans, implements, and manages online marketing campaigns across various digital channels like social media, email, SEO, and paid search to attract and convert customers. Key responsibilities include creating and optimizing content, analyzing campaign performance using web analytics tools, and staying current with industry trends and best practices to improve brand visibility and achieve business goals. 

Core responsibilities

• Campaign management: Develop and execute digital marketing campaigns across multiple platforms (social media, email, PPC, SEO).
• Content creation and optimization: Create and optimize content for websites, social media, email newsletters, and other digital channels.
• Data analysis and reporting: Monitor and analyze campaign performance using web analytics, report on results, and make data-driven recommendations.
• SEO and website management: Implement SEO strategies, update website content, and work to improve user experience and online traffic.
• Market research: Conduct research on market trends, audience insights, and competitor activities to inform strategy.
• Collaboration: Work with internal teams (designers, developers, sales) and external agencies to ensure cohesive and high-quality execution.
• Trend monitoring: Stay up-to-date with the latest digital marketing trends, tools, and best practices.