Job Description:

We are seeking a talented and experienced Digital Marketing - SEO/SEM Executive to join our digital marketing team. The ideal candidate will be passionate about SEO and possess a deep understanding of search engine algorithms and best practices. As an SEO Specialist, you will play a crucial role in improving our website's organic visibility, driving traffic, and enhancing overall online presence.

Roles and Responsibilities:

• Develop & Manage Advertisements on Google & Meta as per changing audience. 
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Conduct thorough keyword research to identify high-value search terms and phrases relevant to our target audience and business objectives.
• Perform on-page optimization, including optimizing meta tags, headings, and content, to improve search engine rankings and user experience.
• Develop and execute content strategies that align with SEO best practices, including creating high-quality, optimized content for website pages, blogs, and other digital assets.
• Implement technical SEO best practices to improve website performance, visibility, ranking, including site speed, mobile-friendliness, and crawl ability.
• Manage and execute link building campaigns to acquire high-quality backlinks and improve the website's authority and credibility.
• Monitor and analyze SEO performance using tools such as Google Analytics and Search Console, and provide regular reports on key metrics and insights.
• Collaborate with cross-functional teams, including content marketing & web development to ensure alignment of SEO strategies with overall marketing objectives.
• Continuously test and iterate on SEO strategies to drive continuous improvement and achieve business goals.

Qualifications:

• Bachelor's degree in marketing, communications, or related field preferred.
• Proven experience as an SEO Specialist or similar role, with a track record of improving organic search performance.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, or similar platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities, with a focus on driving results and achieving business objectives.