Digital Marketing Executive

Job Title: Digital Marketing Executive

Location:

 Gurgaon (On-site / Hybrid)

Experience:

 1–3 Years

About the Role

We are looking for a performance-driven Digital Marketing Executive to manage and scale paid advertising campaigns while supporting overall growth through SEO and Shopify optimization. The ideal candidate should have hands-on experience with Meta Ads and Google Ads, along with a strong understanding of e-commerce marketing.

Key Responsibilities

• Plan, execute, and optimize campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)
• Monitor daily performance, budgets, and KPIs like ROAS, CTR, CPC, and conversions
• Conduct A/B testing for creatives, copy, and targeting
• Perform keyword research and implement SEO strategies to improve organic rankings
• Manage and optimize Shopify store (product listings, landing pages, conversion improvements)
• Collaborate with creative and content teams for ad creatives and campaigns
• Track performance using tools like Google Analytics and Meta Ads Manager
• Prepare weekly/monthly performance reports with actionable insights

Requirements

• 1–3 years of hands-on experience in digital marketing
• Strong expertise in Meta Ads and Google Ads
• Basic to intermediate knowledge of SEO (on-page & off-page)
• Experience with Shopify (store setup, product uploads, optimization)
• Understanding of conversion tracking (Pixel, GA4, etc.)
• Analytical mindset with ability to interpret data and optimize campaigns
• Good communication and reporting skills

Good to Have

• Experience with D2C brands or e-commerce businesses
• Knowledge of CRO (Conversion Rate Optimization)
• Familiarity with tools like SEMrush, Ahrefs, or similar

What We Offer

• Opportunity to work on fast-growing D2C brands
• Hands-on exposure to performance marketing at scale
• Growth-focused environment with learning opportunities