Digital Marketing Executive

Plan and execute paid ad campaigns on Meta (Facebook & Instagram) and LinkedIn platforms.

Develop ad strategies to generate quality leads, traffic, and brand awareness.

Create and optimize ad copies, creatives, and CTAs for different audience segments.

Manage daily campaign performance, budgets, and bid strategies.

Conduct A/B testing on creatives, audiences, and placements to improve ROI.

Monitor campaign analytics through Meta Ads Manager and LinkedIn Campaign Manager.

Generate weekly/monthly reports highlighting KPIs, conversions, and insights.

Stay updated with ad policies, algorithm updates, and new targeting options.

Collaborate with design and content teams for high-performing ad creatives.

Strong analytical, performance optimization, and reporting skills required