Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to plan, implement, and manage our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating leads through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across channels such as Google Ads, social media, email, and SEO
• Manage and optimize company websites and landing pages
• Create and schedule engaging content for social media platforms
• Monitor campaign performance using tools like Google Analytics and prepare reports
• Conduct keyword research and implement on-page and off-page SEO strategies
• Manage paid advertising campaigns (PPC, display ads, social ads)
• Collaborate with designers and content writers for marketing materials
• Stay up to date with digital marketing trends and best practices

Requirements & Skills

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience as a Digital Marketing Executive or similar role
• Knowledge of SEO, SEM, Google Ads, and social media marketing
• Familiarity with tools like Google Analytics, Search Console, Meta Ads Manager
• Strong analytical and communication skills
• Basic knowledge of content marketing and email marketing tools
• Creative mindset with attention to detail

Preferred Qualifications

• Certification in Digital Marketing or Google Ads
• Experience with CRM tools and marketing automation platforms
• Knowledge of graphic tools like Canva or Adobe tools