Digital Marketing Executive

Job Description – Digital Marketing Executive (SEO / Google Ads)(2 Open Positions)

We are a global EdTech startup (CADIN360) selling digital products (eBooks, training content) to USA, Europe, and international markets.

Our ultimate goal is revenue growth through organic + paid marketing.

We are hiring TWO DIFFERENT PROFILES under this job:

🔹 Opening 1: SEO Growth Marketing Executive (Primary Role)We are looking for an SEO-focused Growth Marketer who can plan, execute, and scale organic traffic and content-driven growth.

• ResponsibilitiesSEO for Google and other search engines
• SEO-optimized blog posting (planning, execution, optimization)
• Keyword research (buyer + informational keywords)
• On-page SEO, internal linking, content optimization
• Content planning & execution using SEO strategy
• Social media posting & content distribution (Instagram, Facebook, Pinterest, YouTube – basic)
• Marketing planning and execution for traffic growth
• Using AI tools (ChatGPT, etc.) for SEO & content support
• Basic support in paid ads execution (keywords, landing pages, negatives) along with founder
• Ideal ProfileStrong hands-on SEO experience
• Comfortable with blog SEO & content planning
• Understands keyword intent and conversions
• Has basic knowledge of Google Ads / PPC (not mandatory expert)
• Execution-focused, growth-oriented mindset

🔹 Opening 2: Google Ads / PPC Specialist (Revenue-Focused Role)We are also hiring a Google Ads / PPC Specialist whose primary focus is paid traffic and revenue generation.

• ResponsibilitiesRunning and optimizing Google Search Ads
• Running YouTube Ads
• Keyword research for paid campaigns
• Negative keywords, bidding strategies, budget control
• Conversion & ROAS-focused campaign optimization
• Supporting landing page optimization for better conversions
• Working with a limited budget and maximizing ROI
• Coordinating with founder for strategy & execution
• Ideal ProfileStrong hands-on experience in Google Ads / PPC
• Experience with Search Ads & YouTube Ads
• Revenue-driven mindset (ROAS, CPA, conversions)
• Comfortable working in a startup environment
• SEO knowledge is a plus but not mandatory
• 
  

🔁 IMPORTANT CLARITY (READ CAREFULLY)We are hiring EITHER of the following:

✅ An all-round Growth Marketer

(SEO + content + social + basic paid ads support)

OR

✅ A dedicated Google Ads / PPC Specialist

(Search Ads + YouTube Ads + revenue growth)

👉 Both profiles are welcome to apply

👉 Final role will be decided based on skills & strengths

• 🎯 What We Care AboutExecution > theory
• Revenue growth > vanity metrics
• Keywords, traffic, conversions, ROAS