Digital Marketing Executive

Extract and compile relevant business data (architects, builders, contractors, retailers, interior designers, dealers, etc.) from online sources, directories, social media, and databases.

Use basic AI tools (ChatGPT, Google tools, CRM tools, email automation tools, etc.)

Draft marketing messages and email content

Segment and organize lead data

Plan and execute bulk email marketing campaigns for product promotion.

Send promotional messages and updates through WhatsApp Business / bulk WhatsApp tools

Maintain and update lead databases with accuracy.

Track response rates, inquiries, and follow-ups.

Coordinate with sales team for lead handover and campaign feedback.

Required Skills & Qualifications:

Basic understanding of Digital Marketing concepts.

Basic knowledge of AI tools for content creation, data organization, and research.

Ability to research and extract accurate data from multiple sources.

Preferred Skills (Added Advantage):

Experience in B2B marketing.

Knowledge of CRM systems.

Experience in building material / construction industry marketing.