Digital Marketing Executive

Job Description:

We are looking for a creative and data-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, or services. You will play a key role in increasing online presence, driving website traffic, and generating leads or sales.

Key Responsibilities:

Plan and execute digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more.

Manage and update the company website, ensuring it is optimized for SEO and user experience.

Perform on-page and off-page SEO to improve search engine rankings.

Create, publish, and manage engaging content across social media platforms.

Analyze and report on campaign performance using tools like Google Analytics and social media insights.

Conduct market and competitor research to identify trends and opportunities.

Manage email marketing campaigns and automation workflows.

Coordinate with designers, developers, and content creators as needed.

Track key performance indicators (KPIs) and suggest improvements.

Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Requirements:

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

1–3 years of experience in digital marketing (or fresher with strong knowledge and skills).

Proficiency in SEO, SEM, social media marketing, email marketing, and Google tools.

Strong analytical skills and ability to interpret data.

Excellent communication and writing skills.

Familiarity with CMS (e.g., WordPress), design tools (e.g., Canva), and CRM platforms (e.g., HubSpot or Mailchimp).

Preferred Skills:

Certification in Digital Marketing (Google, HubSpot, etc.)

Experience with paid advertising (Google Ads, Meta Ads).

Basic knowledge of HTML/CSS is a plus.

Video editing or graphic design skills are an advantage.