Digital Marketing Executive

Company Name: Journeys Exotica DMC

Location: Lajpat Nagar 1st

Employment Type: Full-Time

About Us

Journeys Exotica is a leading destination management company dedicated to crafting exceptional travel experiences for clients worldwide. We focus on delivering seamless, innovative, and high-quality travel services, backed by our commitment to excellence and customer satisfaction.

Position Overview

We are seeking a talented and results-driven Google & Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns across both platforms. The ideal candidate will have strong expertise in paid media strategy, audience targeting, performance analysis, and ROI-driven campaign management.

Key Responsibilities

• Develop, launch, and manage advertising campaigns across Google Ads (Search, Display, and Video) and Meta Ads (Facebook & Instagram).
• Conduct keyword and audience research to identify optimization opportunities.
• Optimize campaigns to meet KPIs such as CPA, ROAS, conversion rate, and lead quality.
• Create engaging ad copies, creatives, and landing pages to improve performance.
• Perform A/B testing across ads, creatives, and audience segments.
• Analyze campaign data and prepare detailed performance reports with insights and recommendations.
• Collaborate with the marketing team to align ad strategies with brand and business goals.
• Stay up-to-date with Google and Meta ad trends, algorithm updates, and best practices.
• Manage ad budgets efficiently to maximize results without exceeding allocated costs.

Qualifications and Requirements

• Proven experience managing Google Ads and Meta Ads campaigns.
• Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related tools.
• Strong analytical and data interpretation skills.
• Experience with travel or tourism industry campaigns (preferred).
• Excellent written and verbal communication skills.
• Knowledge of SEO, remarketing, and funnel strategies is a plus.
• Google Ads and Meta Blueprint certifications are preferred but not mandatory.

What We Offer

• Competitive salary with performance-based
• Opportunity to work with a dynamic and passionate team in the travel industry.
• Growth and learning opportunities through professional development programs.
• Flexible working options, including remote work opportunities.

How to Apply

Interested candidates can send their CV and a cover letter detailing their Google Ads experience to hr@journeysexotica.com