Digital Marketing Executive

Key Responsibilities

• Plan, create, and manage Google Ads and Meta (Facebook & Instagram) campaigns
• Perform keyword research, audience targeting, and competitor analysis
• Optimize campaigns to improve CPC, CTR, and conversion rate
• Generate quality leads and sales through paid marketing campaigns
• Monitor daily campaign performance and adjust budgets & bidding strategies
• Create and test different ad creatives and ad copies
• Track and analyze campaign performance using Google Analytics, Pixel, and conversion tracking
• Prepare weekly and monthly performance reports
• Stay updated with the latest digital advertising trends and algorithm changes

Required Skills

• Hands-on experience with Google Ads (Search, Display, YouTube)
• Experience with Meta Ads Manager (Facebook & Instagram Ads)
• Knowledge of conversion tracking, Facebook Pixel, and Google Tag Manager
• Understanding of audience targeting, retargeting, and lookalike audiences
• Basic knowledge of landing page optimization
• Strong analytical and problem-solving skills