Digital Marketing Executive

Google & Meta Ads Specialist

Company: Journeys Exotica DMC

Location: Lajpat Nagar, New Delhi

Employment Type: Full-Time

About Us

Journeys Exotica is a destination management company creating memorable travel experiences across Thailand, Dubai, and Kashmir. We specialize in performance-driven marketing and are expanding our paid media operations to scale high-quality leads and conversions across multiple travel brands and projects.

Position Overview

We are looking for a performance-focused Google Ads Specialist with hands-on expertise in managing and scaling paid campaigns across Google Ads and Meta Ads. This role requires someone who can independently handle multiple client accounts and in-house projects, drive ROI, and consistently optimize campaigns for lead quality and cost efficiency.

Key Responsibilities

• Plan, launch, manage, and scale campaigns across Google Ads (Search, Display, YouTube, and Performance Max) and Meta Ads (Facebook & Instagram).
• Own end-to-end Google Ads strategy, including keyword research, bidding models, conversion tracking, and funnel optimization.
• Manage and optimize multiple projects/accounts simultaneously while maintaining strong performance benchmarks.
• Continuously optimize campaigns to achieve KPIs such as CPA, ROAS, CTR, conversion rate, and lead quality.
• Create compelling ad copies and creatives, and collaborate on landing page optimization.
• Run A/B tests on ad creatives, headlines, audiences, and landing pages.
• Analyze performance data and share actionable insights through weekly & monthly reports.
• Implement remarketing, audience segmentation, and full-funnel strategies.
• Ensure proper budget pacing across projects without overspending.
• Stay updated with the latest Google & Meta algorithm changes and best practices.

Qualifications & Requirements

• Proven experience handling Google Ads campaigns at scale with measurable ROI.
• Strong working knowledge of Meta Ads Manager and multi-channel attribution.
• Experience managing multiple advertising accounts or projects simultaneously.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics & conversion tracking.
• Strong analytical mindset with the ability to interpret performance data.
• Experience in travel, tourism, or hospitality campaigns is a plus.
• Google Ads / Meta certifications are preferred but not mandatory.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to manage diverse international travel campaigns.
• Growth-oriented, collaborative work environment.
• Flexible working options, including remote/hybrid work.

How to Apply Send your CV and a short cover letter highlighting your Google Ads experience and multi-project handling skills to:

📧 hr@journeysexotica.com