Digital Marketing Executive

Role overviewWe’re hiring a sales-driven Digital Marketing Executive (3–4 years) to accelerate online revenue for Maison de Fouzdar across D2C + marketplaces. You’ll own performance marketing execution, conversion optimization, and marketplace growth while maintaining luxury brand standards (premium look/feel, selective offers, no “mass” positioning).

• Experience required3–4 years in performance marketing for D2C brands (beauty/fragrance/premium lifestyle preferred)
• Strong track record of sales / revenue growth via paid ads and e-commerce execution
• Hands-on expertise with Meta Ads, Google Ads, SEO basics, and marketplace operations
• Experience managing/optimizing product presence on:
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• Nykaa, Amazon, Tata CLiQ Luxury (plus other premium platforms if relevant)
• Key responsibilities (sales-first)1) Performance marketing (primary KPI: revenue)Own end-to-end ad execution on Meta Ads and Google Ads (Search + Shopping/Performance Max)
• Build and optimize always-on sales funnels: prospecting → retargeting → repeat purchase
• Optimize daily/weekly toward ROAS, CAC, CVR, AOV and contribution margin (where available)
• Run ongoing A/B testing for: creatives, audiences, landing pages, product angles, bundles
• Manage budgets, pacing, and scaling while keeping premium brand presentation
• 2) D2C website conversion & revenue optimizationImprove conversion rate via PDP upgrades (copy, imagery sequence, FAQs, trust signals, reviews)
• Create and optimize landing pages for hero products, gifting, bestsellers, discovery sets
• Set up high-performing offers that don’t dilute luxury (e.g., value-add gifts, sampling, bundles, limited-time perks)
• Coordinate with ops to avoid stock-outs, manage best-seller focus, reduce RTO/cancellations
• 3) Marketplace growth (Nykaa / Amazon / Tata CLiQ Luxury)Drive sales through listing optimization: titles, attributes, premium imagery, A+ content
• Plan calendar-based growth: launches, key sale moments, brand days (luxury-appropriate)
• Monitor and improve: search visibility, conversion, ratings/reviews, and returns issues
• Work with marketplace teams to ensure best placement, compliance, and content quality
• 4) SEO (supporting sales via high-intent traffic)Improve organic performance for high-intent keywords (e.g., gifting, long-lasting perfumes, fragrance notes)
• Maintain on-page SEO hygiene on product and collection pages
• Build content that supports discovery and purchase intent
• 5) Reporting & analysisWeekly reporting with clear insights: ROAS/CAC by campaign, top creatives, product-level performance
• Track funnel drop-offs and propose fixes (ads → landing → checkout)
• Maintain dashboard and performance summaries for management
• Required skills & toolsMeta Ads Manager (catalog ads, retargeting, testing)
• Google Ads (Search + Shopping/PMax)
• Analytics: GA4, Meta pixel/events, basic attribution understanding
• E-commerce operations familiarity (Shopify or similar is a plus)
• Marketplace management experience (content + performance)
• KPIs you’ll ownOnline revenue (D2C + marketplaces)
• ROAS, CAC, conversion rate, AOV
• Marketplace sales growth and listing health
• New customer growth + repeat purchase contribution (where measurable)