Digital Marketing Executive

Key responsibilities

• Campaign management: Develop, implement, and manage digital marketing campaigns across various platforms like social media, email, and search engines. 
• Content creation and optimization: Write and optimize content for websites, social media, and other digital channels. This can also include creating and editing video and podcast content. 
• Search engine optimization (SEO): Perform keyword research and implement strategies to improve website visibility and organic traffic. 
• Social media management: Oversee social media accounts and strategy, ensuring brand consistency and engagement. 
• Website management: Maintain and monitor the organization's website(s), fix any errors, and improve user experience. 
• Performance analysis and reporting: Track and analyze key performance indicators (KPIs), website traffic, and campaign results to measure success and provide regular reports. 
• Paid advertising: Manage and optimize paid search (PPC) and social media advertising campaigns to drive traffic and conversions. 
• Industry research: Stay up-to-date with the latest digital marketing trends, tools, and best practices. 
• Collaboration: Work with other teams, such as sales and design, to ensure marketing efforts are aligned with business goals.