Digital Marketing Executive

About the RoleWe are looking for a creative and results-driven Digital Marketing Executive who can manage and optimize paid campaigns, create engaging content, and support our overall digital strategy. The ideal candidate must have strong hands-on experience with Instagram Ads, Meta Ads, and excellent design skills using Canva.

Key Responsibilities

• Create, manage, and optimize Instagram Ads and Meta Ads campaigns to drive leads, engagement, and brand awareness.
• Develop visually appealing creatives, banners, and social media content using Canva.
• Plan and execute digital marketing strategies across social media platforms.
• Monitor campaign performance and provide regular reports with insights and improvement suggestions.
• Assist in creating social media calendars and managing brand pages.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with content, sales, and design teams to support overall marketing goals.
• Key Requirements1 year of experience in digital marketing, preferably in managing Meta (Facebook & Instagram) ad campaigns.
• Strong understanding of ad metrics, targeting, retargeting, and campaign objectives.
• Expertise in Canva with solid design sense and the ability to create professional, high-quality visuals.
• Basic understanding of analytics tools such as Meta Ads Manager & Instagram Insights.
• Strong communication skills and attention to detail.
• Ability to work independently as well as in a team environment.
• Good to Have Knowledge of Google Ads or other ad platforms.
• Experience in video editing tools or short-form content creation.
• Understanding of marketing funnels and audience segmentation.