Digital Marketing Executive

Key Responsibilities

• Develop and execute result-oriented digital marketing strategies.
• Plan and manage campaigns across Google Ads, Meta Ads, YouTube, and other platforms.
• Handle SEO (On-Page & Off-Page), keyword research, and website optimization.
• Create and manage content for social media, landing pages, and email marketing.
• Monitor campaign performance, analyze data, and optimize for ROI.
• Conduct competitor analysis and track industry trends.
• Improve brand visibility, engagement, and lead generation.
• Coordinate with designers, developers, and content teams.
• Prepare weekly/monthly performance reports.

Required Skills & Qualifications

• Strong knowledge of SEO, SEM, SMM, Google Analytics, Google Tag Manager & Ads Manager.
• Experience with lead generation campaigns and performance marketing.
• Good understanding of marketing funnels, audience targeting, and conversion optimization.
• Creative thinker with strong communication and analytical skills.
• Ability to multitask and manage multiple projects.