Digital Marketing Manager

Job Summary

We are looking for a highly experienced Digital Marketing Specialist (7–8 years) with a

strong background in D2C business models. The ideal candidate should have hands-on

expertise in scaling paid campaigns across Google Ads, Meta Ads, and Performance Max,

with a strong focus on ROI-driven growth.

Key Responsibilities

 Plan, execute, and scale paid marketing campaigns across Google Ads and Meta Ads

 Drive customer acquisition & revenue growth for D2C category

 Optimize campaigns based on ROAS, CAC, CTR, Conversion Rate

 Manage and scale Performance Max campaigns

 Conduct A/B testing (creatives, landing pages, audiences)

 Build and optimize funnel strategies (TOF, MOF, BOF)

 Work closely with creative & product teams for ad assets

 Analyze campaign data and generate actionable insights

 Budget planning & allocation across channels

 Track and improve LTV vs CAC ratio

Required Skills & Experience

 7–8 years experience in Digital / Performance Marketing

 Strong experience in D2C / E-commerce brands

 Hands-on expertise in Google Ads and Meta Ads

 Proven track record of scaling campaigns with positive ROAS

 Experience with high-budget campaigns (₹50L+/month preferred)

 Deep understanding of audience targeting & remarketing

 Experience with conversion tracking & attribution models

Technical Skills

 Google Analytics 4 (GA4)

 Google Tag Manager (GTM)

 Meta Conversion API (CAPI)

 Pixel implementation & debugging

 Attribution models

 Feed management tools

 CRM integrations

 Basic SQL (good to have)

 Landing page optimization tools

 Shopify / WooCommerce knowledge

 Advanced Excel / Google Sheets

KPIs / Success Metrics

 ROAS (Return on Ad Spend)

 CAC (Customer Acquisition Cost)

 Conversion Rate

 Revenue growth

 Cost per purchase

 Funnel efficiency

Preferred Skills

 Experience scaling D2C brands ( BPC Category )

 Creative strategy understanding