Key Responsibilities

• Develop and implement digital marketing strategies across all platforms to achieve company goals and objectives.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Create and manage content for digital channels, including website, social media, email marketing, and blogs.
• Analyze campaign performance data and metrics to identify areas for improvement and optimize ROI.
• Conduct market research and competitor analysis to stay updated with industry trends and best practices.
• Collaborate with cross-functional teams to coordinate digital marketing efforts and ensure consistency in messaging.
• Monitor and manage budgets for digital marketing campaigns, ensuring cost-effectiveness and efficiency.
• Stay updated with the latest digital marketing tools, technologies, and trends, and recommend innovative strategies to improve campaign performance.
• Track and report on key performance indicators (KPIs) to senior management, providing insights and recommendations for future initiatives.
• Lead and mentor a team of digital marketing specialists, providing guidance, support, and professional development opportunities.
• Manage the content strategy, design and execution for digital and print media while ensuring brand guidelines are maintained.