Digital Marketing Manager

We are looking for an experienced Digital Marketing Manager with a strong background in B2B marketing and lead generation platforms. The ideal candidate should have hands-on experience in scaling digital campaigns, driving high-quality leads, and optimizing ROI across multiple channels.

• Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms
• Drive B2B lead generation strategies focusing on quality, conversion, and cost efficiency
• Manage and scale campaigns on platforms similar to IndiaMART, Justdial, TradeIndia, etc.
• Oversee SEO & SEM strategies to improve organic and paid visibility
• Analyze campaign performance using tools like Google Analytics, Search Console, etc.
• Optimize landing pages, funnels, and user journeys to improve conversion rates
• Collaborate with sales teams to ensure lead quality and pipeline growth
• Manage budgets, track KPIs, and ensure maximum ROI
• Stay updated with latest digital trends, tools, and B2B marketing strategies 

• Key Requirements - 6–10 years of experience in Digital Marketing, preferably in B2B companies
• Prior experience working with platforms like IndiaMART, Justdial, TradeIndia or similar marketplaces
• Strong expertise in performance marketing (PPC, paid ads, lead gen campaigns)
• Good understanding of SEO, content marketing, and marketing automation tools
• Hands-on experience with CRM tools and lead management systems
• Strong analytical mindset with data-driven decision-making skills
• Excellent communication and team collaboration abilities