Digital Marketing Manager

Job description

Role & Responsibilities

• Plan, create, and manage Google Ads and Meta Ads (Facebook & Instagram) campaigns.
• Run campaigns across Google Search, Display, YouTube, Facebook, and Instagram platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and optimize ads to improve CTR, conversions, and ROI.
• Track campaign metrics such as reach, impressions, clicks, conversions, and engagement.
• Manage campaign budgets and bidding strategies to maximize performance.
• Prepare regular campaign performance reports and insights.
• Collaborate with the design/marketing team to create ad creatives and landing pages.
• Support in creating basic ad creatives, banners, and visuals when required.

Preferred Candidate Profile

• Basic to intermediate knowledge of Google Ads and Meta Ads (Facebook & Instagram Ads Manager).
• Understanding of key digital marketing metrics such as CTR, CPC, CPA, impressions, and conversions.
• Ability to analyze campaign data and optimize ads for better performance.
• Basic design skills (Canva, Photoshop, or similar tools) preferred.
• Familiarity with Google Analytics, Pixel tracking, and audience targeting is a plus.
• Good analytical, communication, and reporting skills.
• Ability to manage multiple campaigns and meet deadlines.

Role: Marketing and Communication - Other

Industry Type: Travel & Tourism

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing and Communication - Other

Education

UG: Any Graduate