Digital Marketing Specialist

We are hiring a skilled Digital Marketing Specialist to drive our online growth and promote our studio's services. This role focuses on leveraging social media, YouTube, and digital marketing strategies to increase visibility, engage audiences, and generate leads for content creators using our facilities. The ideal candidate is data-driven, creative, and passionate about content marketing in the digital space.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms like YouTube, Instagram, TikTok, Twitter/X, LinkedIn, and Facebook to promote the studio, showcase client work, and attract new users.
• Manage social media accounts, including content creation, scheduling, community engagement, and responding to inquiries to build a loyal following.
• Optimize YouTube channels for our studio and clients, including SEO best practices, thumbnail design, video descriptions, tags, and playlist management to boost views and subscribers.
• Analyze performance metrics using tools like Google Analytics, YouTube Analytics, and social media insights to refine strategies and report on ROI.
• Create and distribute email newsletters, blog posts, and promotional content to nurture leads and drive bookings for studio services.
• Collaborate with the video production team to integrate marketing efforts with content creation, such as producing teaser clips or behind-the-scenes videos.
• Conduct market research on trends in podcasting, video content, and digital media to identify opportunities for growth and partnerships.
• Manage paid advertising campaigns (e.g., Google Ads, Facebook Ads, YouTube Ads) within budget constraints to target content creators and audiences.
• Track and report on key performance indicators (KPIs) such as engagement rates, conversion rates, and audience growth, providing actionable recommendations.
• Stay ahead of algorithm changes, emerging platforms, and best practices in digital marketing to keep our strategies innovative.

Qualifications and Requirements:

• 1-4 years of experience in digital marketing, with a proven track record in social media management and YouTube optimization.
• Strong understanding of digital marketing principles, including SEO, content marketing, PPC, and email automation.
• Proficiency in tools such as Hootsuite, Buffer, Canva, Google Analytics, SEMrush, or similar platforms.
• Experience managing social media for brands or content creators, with examples of successful campaigns that increased engagement or followers.
• Excellent written and verbal communication skills, with a knack for creating compelling copy and visuals.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Ability to multitask in a fast-paced environment, with strong organizational skills to handle multiple campaigns simultaneously.
• Passion for podcasts, videos, and content creation industries.