Digital Marketing Specialist

Job Opening: Digital Marketing Specialist 

Company: Panav Biotech Pvt Ltd  

Location: New Delhi  

Department: Marketing & Communications Panav Biotech is expanding its digital footprint across diverse sectors including Veterinary, FMCG, FMCD, Retail, and Food. 

We are looking for a Digital Marketing Specialist to drive brand visibility, customer engagement, and online business growth through innovative digital strategies.

Key Responsibilities:

Plan and execute end-to-end digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.

Develop and implement SEO and SEM strategies to enhance visibility and lead generation.

Manage social media pages, content calendars, and engagement for multiple business verticals.

Collaborate with product, design, and sales teams for digital promotions, product launches, and seasonal campaigns.

Create compelling content (posts, videos, infographics, ad copies) aligned with brand positioning.

Analyze campaign metrics (CTR, engagement, conversion rate, ROI) and generate performance reports.

Manage digital media budgets and ensure cost-effective campaign execution.

Coordinate website updates, landing page optimization, and product listing enhancements.

Identify emerging digital trends and implement innovative marketing solutions.

Support cross-industry marketing initiatives—veterinary, retail, food, or FMCG—based on business priorities.

Requirements:

Bachelor’s/Master’s degree in Marketing, Business Administration

2–6 years of experience in digital marketing within Veterinary / FMCG / FMCD / Retail / Food sectors.

Proficient in Google Ads, Meta Ads Manager, analytics tools, and SEO/SEM techniques.

Strong understanding of audience segmentation, campaign optimization, and digital storytelling.

Excellent communication, analytical, and project management skills.

Ability to handle multiple brand portfolios and adapt messaging per industry.

Preferred Qualities:

Creative thinker with a data-driven approach.

Knowledge of e-commerce or D2C marketing preferred.

Experience in influencer collaborations or regional digital campaigns is an added advantage.

Why Join Us:

Opportunity to work across diverse and dynamic business sectors.

Exposure to both B2B and B2C digital strategies.

Collaborative work culture and room for innovation.

Performance-based rewards and long-term growth opportunities.