Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Arjan Garh, Delhi

Job type: Full time, Onsite

About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.

Key Responsibilities

• Craft and execute digital marketing strategies across channels like SEO, PPC, email, social media, content, and paid media—aligned with business objectives.
• Analyze and optimize campaign performance using metrics-driven insights via tools like Google Analytics, adjusting approaches to maximize ROI.
• Manage cross-channel campaigns,curating product mailers newsletters & other creative for overall enhancement of brand & brand building..

·      Manage the following : KPIs, Customer acquisition Cost , Email open & click rates, Conversion rates, Social Media Engagement & growth, Campaign ROI, Customer Retention rate.

• Conduct market research, audience profiling, and competitive analysis to uncover new opportunities and inform messaging.
• Stay current with emerging trends, tools, and technologies in digital marketing to maintain innovative initiatives.
• Report insights to stakeholders—highlighting performance, identifying bottlenecks, and proposing strategic optimizations.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Certifications in digital marketing, SEO, SEM, or analytics are a plus.
• Experience: Typically 2–4+ years in digital marketing, with proven success in strategic campaign management.
• Technical Know‑How: Familiarity with SEO, SEM, PPC, CMS, email marketing tools; basic comfort with HTML/CSS or design tools is beneficial.
• Communication & Collaboration: Exceptional verbal and written skills, adept at aligning with external partners.
• Project Management: Strong organization, multitasking, and ability to deliver on deadlines across multiple campaigns.